For more than three decades, Dennis DeYoung has been investing in the future of his clients. He dreamed of a career as a stockbroker in high school and was able to realize that dream within a month of graduating from college with a business degree specializing in Finance and Real Estate. While a student at California State University, Northridge, Dennis worked three days a week for four years at an investment firm in Sherman Oaks, California. It was there that he was mentored and educated by veterans of the finance field and developed the skill set and knowledge necessary to succeed as a stockbroker. It was there that he learned the importance of ethical financial planning that would become the foundation and hallmarks of a 34 year career advising clients.

For the past fifteen years, Dennis’ office has been located on Reseda Blvd., in the Matador Credit Union building located just a block west of the campus of California State University, Northridge. Living and working so close to his alma mater makes it convenient for him to pursue philanthropic and volunteer activities with CSUN. He has served as President of the Alumni Association and serves on the Alumni Board, is a member of the Board of the Heritage Society and the University’s Foundation Board and a recipient of their Volunteer Service Award. As University donors, Dennis and his wife, Carrie have endowed a scholarship for students in the Nazarian College of Business & Economics, contributed to building the Matador Statue and have made two six-figure contributions toward the remodeling of the mens’ and womens’ volleyball team locker rooms, rings for conference championship teams, sand volleyball court construction and other projects and activities at Cal State Northridge.

In 1992, Dennis received the prestigious Certified Financial Planner™ (CFP®) designation and has been a registered stockbroker and California Real Estate Broker since 1987. In addition, he is a licensed tax preparer with the California Tax Education Council (CTEC) and a Notary Public. The SFV Business Journal has recognized Dennis DeYoung every year from 2012-2017 as a Trusted Advisor in the Wealth Management category and, in 2016 Dennis was a finalist for the Fernando Award and a member of the CSUN Nazarian College of Business & Economics “Fabulous 50” alumni for their 50-year gala celebration.

Mr. DeYoung believes in a one stop approach when it comes to providing honest and ethical financial services to his clients. His primary focus is as an investment advisor and stockbroker with five securities licenses, however over the years he has accrued additional licenses, skills and certifications to be able to meet the various financial needs of his clients.


Sallie is carrying on Dennis’s legacy and has recently stepped into the family business. While she has only been officially employed with the family business since July 2020, she’s been doing off the record work for Dennis for years; those Christmas cards didn’t mail themselves.

Sallie grew up in the San Fernando Valley and attended Chaminade College Preparatory for middle school and high school. She continued her education at another Marianist institution, the University of Dayton. She wanted to move somewhere new, but never thought that new place would be Ohio.

During her four years she was incredibly active on campus. She worked in the School of Business Administration Advising Office, helping students succeed academically and professionally at UD. She was a member of the Kappa Delta sorority and eventually became President of the Panhellenic Council overseeing 8 sororities and over 1,200 women.

However, most of the time she would be found in the Davis Center for Portfolio Management. The Davis Center is an entirely student-run portfolio that actively manages millions of the university’s endowment. She joined as a Freshman when it was valued at $19 million and with the help of her 50 colleagues, grew the fund to just over $60 million by the time she walked across the stage. Here she learned the fundamentals of equity research, top-down, bottom-up fundamental research and quantitative analysis. She spent her time on the Energy, Materials and Industrials sector team and her senior year was the New Member Coordinator, educating the next generation of analysts. The Davis Center is now the largest student-run portfolio in the nation.

During her time in school, she also had several internships included a summer doing equity research at Cleveland Research Company and spent several months interning in a local financial advisor’s office in the city of Dayton. She graduated the University of Dayton in May 2019, Cum Laude, with a Bachelor of Science in Business Administration, majoring in Finance with an emphasis in Portfolio Management and a minor in International Business.

She spent the next few months enjoying a little time off traveling and even worked a wine harvest in Napa Valley.

Sallie joined the practice in July of 2020 and quickly got her Series 7 and Series 63 licenses to become a Registered Representative and Investment Adviser.

When she’s not in the office, her Bernese Mountain Dog, Franklin, takes up most of her free time.

In The Community

Dennis DeYoung was born, raised, educated, works and lives in the San Fernando Valley. As children, his parents were active in the Future Farmers of America (FFA) and 4-H Youth Programs and they met at the San Fernando Valley Fair held at the Devonshire Downs on the north campus at CSUN. Dennis is a second-generation alumnus of Cal State Northridge and he owes a debt of gratitude to 4-H and CSUN, both which shaped him in his formative years. The majority of his philanthropic resources and volunteer activities are directed to both of these organizations. Here is a partial list of volunteer activities that Dennis contributes his time and resources:

  • Board Member and Past President, Cal State Northridge Alumni Association Board of Directors (2007 – present)
  • Member, Cal State Northridge Foundation Board, Audit Committee Chair
  • Member, Cal State Northridge Ad Hoc Committee For Athletics Engagement
  • Member, Cal State Northridge Athletic Director’s Circle of Champions
  • Member, Matadors Community Credit Union Board of Directors (1987 – 2008)
  • Chair, Cal State Northridge University Student Union Audit Committee (2006 – 2010)
  • Cal State Northridge – Selection Committee Member: Presidential Scholarships, Athletic Hall of Fame and Distinguished Alumni Award
  • Chairman of the Board, CSUN University Student Union Board of Directors (1985-1987)
  • Member, Northridge Chamber of Commerce Board of Directors (2005 – 2017), Member of the Finance Committee, Vice President, Government Affairs
  • Director, 51st District Agricultural Association – (Valley Fair Board) – Appointed by Gov. Schwarzenegger April, 2006, Reappointed April, 2009 – present
  • Member, Oakridge Estate Park Advisory Board, Secretary
  • Member, Asian Pacific Revolving Loan Fund of Los Angeles Board of Directors (2008-2010)
  • Member of the Southland Regional Association of Realtors (SRAR) and member of their Government Affairs Committee
  • Elected Board Member and Past President – Northridge West Neighborhood Council
  • Member, LAPD Devonshire Division, Volunteer Surveillance Team (VST) (2005 – present)
  • Graduate, FBI & LAPD – Los Angeles, Citizens Academy Program
  • Vice President – Los Angeles County 4-H Youth Program
  • Camp Director, Committee Chair – L.A. County 4-H Youth Program Summer Camp (1990-present)
  • Founder and Trustee, Robert P. Amman Memorial Campership Fund



Western International

Securities, Inc.

70 S. Lake Ave. St. 700

Pasadena, CA 91101

Tel: (626) 793-7717


Broker Check

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Matador Family Financial Services and Western International Securities are separate and unaffiliated entities.


(818) 280-0280

9301 Corbin Ave., Ste. 1800

Northridge, CA 91324-2525

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